Regional exclusivity for B2B and wholesale catalogues
The one-owner-per-region model is really a lightweight distribution agreement — and it fits wholesale better than retail.
Territory exclusivity has existed in wholesale for a century. What has been missing is a way to sell and enforce it without a contract negotiation for every deal.
Self-serve territory rights
A stockist buys the right to be the only retailer of your line in their metro area. The claim is recorded at checkout, enforced automatically, and released if they stop reordering.
- Country or state granularity fits most wholesale programs.
- Tie renewal to a minimum reorder volume so territories stay active.
- Publish the territory map so prospective stockists see what is left.
Why it converts
A retailer's biggest fear when taking on a new line is that you will sell to the shop across the street. Removing that risk is worth more than a wholesale discount.
Keep reading
Why real scarcity sells better than a countdown timer
Fake urgency trains shoppers to ignore you. Geographic exclusivity is scarcity buyers can verify — and pay a premium for.
A merchant's playbook for pricing regional exclusivity
How to pick the right region granularity, set a premium that converts, and decide which products deserve an exclusivity tier.