City, state, or country: choosing claim granularity
Granularity decides how many claims exist and what each one is worth. Here is how to pick without guessing.
Granularity is the single biggest lever in a regional exclusivity drop. Set it too fine and claims feel cheap. Set it too coarse and almost nobody can buy.
Match granularity to price
- Under $200: city-level. You need volume and a map that visibly fills.
- $200 to $2,000: state or province. Scarce enough to justify a premium, common enough to sell.
- Above $2,000: country. Treat each claim as a small distribution agreement.
Watch the map, then adjust
If your top ten cities sell out in a week, you priced too low or went too fine. If nothing moves in a month, the region is too large for your audience density.
Granularity is not permanent. Run the next drop one level up or down and compare claim velocity.
Keep reading
Why real scarcity sells better than a countdown timer
Fake urgency trains shoppers to ignore you. Geographic exclusivity is scarcity buyers can verify — and pay a premium for.
A merchant's playbook for pricing regional exclusivity
How to pick the right region granularity, set a premium that converts, and decide which products deserve an exclusivity tier.